When weight loss has been on your mind for a long time

You know fairly well what you should eat, and you still don't do it. Here we start from a different direction: first we look at why you eat the way you do.

JP Pirinen leans against a white wall and smiles gently at the camera.

Adults changing their relationship with food

Most people who end up on this page aren't looking for a new list of rules. They've already read those. You know fairly well what you should eat, and you still don't do it, and that's confusing in a way few people say out loud.

Here we start from a different direction. First we look at why you eat the way you do. Tiredness, habit, being rushed, a reward at the end of a long day. Only once that's clear do we talk about what's on the plate.

You're not broken. The environment changed. People didn't. Your body works exactly the way it's designed to work, and that's good news, because understanding can be built further.

The hope is that the change will hold even after the program ends.

Change-seekers with busy everyday lives

Everyday life doesn't bend on request. Work, kids, gigs, evenings that run long. You eat when you have time for it, and often whatever's closest.

That's why nothing is weighed or counted here. No food diary, no trackers, no app reminding you at nine in the evening about what didn't get done. That takes time you don't have, and it's one reason earlier attempts have faded out within a few weeks.

Changes are made in order, one at a time. First you add. Only then do we look at what's worth cutting back on. Once the previous step has settled into everyday life, we take the next one.

This pace feels slow at first. That's deliberate, because too many things at once is exactly the point where things usually fall apart.

People struggling with emotional eating

In the evening, when the house is quiet, food can start to pull at you even when you're not hungry. For me, the afternoon energy dip was patched up with energy drinks, and on gig trips I would stop for fast food as late as 11pm, not because I was hungry but because it had become a habit.

Emotional eating isn't a character flaw. It's a learned way of calming yourself, and it's worked. Otherwise it wouldn't have stuck around. Willpower was never the thing this comes down to, so there's no point blaming yourself for lacking it.

That's why we don't start by banning anything here. We go through what food gives you, and at which moment, and what that craving actually tells you.

You're allowed to keep your sense of humour. You're allowed to laugh about this.

People suffering from the afternoon energy dip

It's two o'clock. The morning went fine, but now your eyes are heavy and your thoughts won't move. Coffee helps for a moment. Something sweet helps for an even shorter one.

Many people explain this with age, workload, or poor sleep. Sometimes that's the reason. It can also be connected to what you ate in the morning and in what rhythm.

The afternoon is a good measure in its own right, too. It tells you more than the scale, because you feel it yourself, every day, with no device needed.

Change-seekers who value safety

If you've paid for something before that didn't hold up, your doubt is reasonable. That's not cynicism. That's experience.

The program moves forward together with others, and in the pilot that turned out to matter more to many people than expected: people in the same situation, the same questions, and the knowledge that you're not alone with it. Group calls are recorded, so no single week falls apart just because you couldn't make it.

Starts are always on a Monday, a few times a year. That pace isn't rushed artificially, and spots aren't counted publicly.

Find the right program

Two ways in, the same basic idea.

Food Freedom is a stand-alone two-week course, and WILDERBODY includes Food Freedom as its starting stage. The shorter two-week stage is a way to try what this feels like without a big commitment. Nothing is taken away in it. You add first, and see what that does for your everyday life.

The longer WILDERBODY® lasts fourteen weeks. It walks the whole path in order: understanding first, then small changes, then the stage where the new habit starts carrying itself. The teaching videos are in English with Finnish subtitles, and I run the group calls myself. If you continue from Food Freedom straight into WILDERBODY, the price you paid for Food Freedom is credited against the price of WILDERBODY.

A client's own experience

This is how one Food Freedom participant describes her eating habits:

I no longer eat until uncomfortably full, but in smaller portions and less often than before.

- Anitra, Food Freedom participant

You can read more of the participants' own experiences in the client stories.

Take the first step

Start with the free guide

If you would rather talk, you can book a discovery call.